
WAKE UP YOUR STACK
​​​Optimizely-first. AI-fluent. MVP-led.
We don't make decks.
We make things work.
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Hello
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We're First Three Things. A founder-led consulting business built around senior Optimizely MVPs.
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We build, fix, and tune composable web stacks: CMS, Commerce, ODP, Personalisation, Experimentation, and CMP.
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The full kit. No half measures.
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Real delivery. Real impact.
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Since 2023, we've modernised the architecture for Electrolux. Unlocked growth for Eason. Upgraded business-critical platforms for Horizon Power. Delivered clarity for Norton Rose Fulbright and Quilter.
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We don't get paid to admire problems.
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We get paid to sort them out. ​​​And fast.
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No discovery marathons.
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No self-important strategy decks.
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No months of on-boarding.
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Free technical audit in 3 business days
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AI-powered support from £4,900/month
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Senior consultants on day one, not someday
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If your Optimizely platform is buried in backlog, bruised by bad handovers, or being kept alive by one exhausted engineer, you don't need another workshop.
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You need someone to shake the giant awake.
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We're not the biggest. We're the best value.
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Let's get moving.

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