WAKE
UP
YOUR STACK.

Optimizely-first. Practitioner-led. Making it all work.

introduction

We're First Three Things, a founder-led consulting business built around senior Optimizely MVPs.

We build, fix, and tune composable web stacks:

CMS, Commerce, ODP, Personalisation, Experimentation, and CMP - the full kit. No half measures. Real delivery. Real impact.

Since 2023, we've modernised the architecture for Electrolux. Unlocked growth for Eason. Upgraded business-critical platforms for Horizon Power. Delivered clarity for Norton Rose Fulbright and Quilter.

We don't get paid to admire problems. We get paid to sort them out.

Quick. Smart.

No discovery marathons. No self-important strategy decks. No months of on-boarding.

So… If your Optimizely platform is buried in backlog, bruised by bad handovers, or being kept alive by one exhausted engineer, you don't need another workshop.

You need someone to shake the giant awake. We're not the biggest. We're the best value. Let's get moving.