Hello 

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We're First Three Things. A founder-led consulting business built around senior Optimizely MVPs.  

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We build, fix, and tune composable web stacks: CMS, Commerce, ODP, Personalisation, Experimentation, and CMP.

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The full kit. No half measures.

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Real delivery. Real impact. 

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Since 2023, we've modernised the architecture for Electrolux. Unlocked growth for Eason. Upgraded business-critical platforms for Horizon Power. Delivered clarity for Norton Rose Fulbright and Quilter. 

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We don't get paid to admire problems.

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We get paid to sort them out. ​​​And fast. 

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No discovery marathons.

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No self-important strategy decks.

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No months of on-boarding. 

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• Free technical audit in 3 business days

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• AI-powered support from £4,900/month 

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• Senior consultants on day one, not someday 

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If your Optimizely platform is buried in backlog, bruised by bad handovers, or being kept alive by one exhausted engineer, you don't need another workshop. 

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You need someone to shake the giant awake. 

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We're not the biggest. We're the best value. 

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Let's get moving.